DAIWA has held the same dream for 60 years. To bring to the world, the finest designed reel ever seen. A reel that is so light and easy to use that it feels like an extension of your body. A reel that is so strong that it will withstand the toughest conditions an angler and the environment can throw at it. The dream to create a reel that turns the contradiction of being LIGHT yet TOUGH on its head. Now, after a long history of innovation, and endless challenges, that dream has become a reality. Meet the EXIST.