CHAOS Holdings, LLC

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Custom Rods



At CHAOS we say "Your Rod, Your Way”. Because we handcraft each rod we build in our Florida workshop, we are able to offer customers endless options in the features of their rods. From blank selection, to choosing guides from our partners at Fuji, AFTCO, Stuart, and Winthrop, to detailed cosmetics to match any boat color or theme, to monogrammed rods matching your transom artwork.

The heart of every rod is the blank upon which it is built. Strength, action, durability, sensitivity, and economy have to be balanced to deliver the performance required of your rod. Materials continuously improve, and options increase. Whether built on our Gator Glass e-glass or Black Magic composite blanks or on a wide range of options from Calstar, Seeker, Lamiglas, St. Croix, or others, you can be sure the CHAOS team will help you select the right choice to achieve your goals in a new rod.

Components used to build our rods are the highest quality available. Fuji’s extremely hard SIC rings made for the toughest big game braid applications, AFTCO’s Storabutt system for rod butt interchangeability, Stuart’s hardened rollers for wireline, and Winthrop’s titanium guide sets are examples of innovation the industry offers. We always share which components we use on your rods because it matters. Many production rod companies believe customers only care about cost, and they sacrifice component quality to reduce costs. We believe value is what matters. Alternatiely, some "custom” rod builders seem more interested in trying to build you the most expensive rod you'll buy, rather than what you need. We are large enough to offer a tremendous selection of quality components at competitive prices, yet small enough to listen to your needs and provide options appropriate for your application; and, most importantly, we’re interested in being your rod builder for another twenty years.

Some of the most fun customers have when buying rods is selecting the cosmetics. With choices that include painting rod blanks to match a boat hull, inlaying natural abalone shell, wrapping the rod with simple to highly complex thread patterns, selecting guide colors, designing monograms or duplicating transom art on rods, and even having hand-painted fish images added to the rods. From highly ornate to simple all black rods, you’ll get exactly what you like from the CHAOS team.


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